It seems crazy, doesn’t it? Something as abstract as color can impact the decisions people make. I’m not only talking about everyday decisions but those with real outcomes for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. But there is some fascinating technology behind it. It’s called color mindset, and I’ll explore a few of it in this article.
First, I wish to make something clear. I’ve seen promises that merely making a change in one color to another is the magic pill for sky-high conversion rates. Conversion marketing is a little more complex than that. So is color psychology. There’s no general best color to use on your ecommerce website.
And no amount of emotional hacking can impact a customer if your product and messaging aren’t aligned using their desires. With that said, using the right color schemes can have an enormous impact on the real way customers interact with your website. These interactions can lead to more sales and more revenue ultimately.
It’s value noting many variables influence people’s responses to color. In this article, I’ll enter many of these elements and ways you can use them to make the best creative decision for your ecommerce shop. You’d be astonished at the quantity of people who ignore that choosing the right color structure is a branding choice.
If you haven’t any brand, it’s impossible for you to make the right decision as it pertains to visual elements. Don’t think about your store as distinct from all the other areas of your business. The color scheme you decide on has to be consistent across all your business assets. Before you even think about colors, get superior about your brand.
When you have that understanding, it will be much simpler to relate it to the world in visual terms. You don’t need to be on a philosophical tangent to tell people who you are and what you are a symbol of. In fact, the best brands are ridiculously simple-yet very impactful-in their messaging.
Use the following exercises to help you gain clarity. In one sentence, communicate who you are, what you do, and whom you take action for. Consider one word that describes your ideal customer. Think about one term that details your brand? Decide how you want visitors to experience your business.
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What problem do you solve for customers and just how do they feel after it’s been resolved? Take a be aware of your answers. You’ll need them in the next step. In the exercises above, I place a great deal of emphasis on feeling. All decisions, including purchasing decisions, are emotional. And that is why colors are so impactful when it comes to getting visitors to take action. It’s why you’d wear red clothing if you would like to be a show stopper.
That’s what red will. If you inserted an available room and the dominating color was dark, you’d feel a feeling of luxury and style. That’s the response that black evokes. Why do we relate emotions with colors? It’s part of our conditioning. And it’s not simply emotions. Concepts, activities, and qualities are evoked from visual cues such as color.
That’s great information for your business. Consider the colors recognized to evoke the emotions you want your customers to have. Want to come across as dependable and trustworthy? Facebook, LinkedIn, and all utilize this color for a reason Twitter. Have you ever noticed also a good amount of blue in the financial industry there’s?