Then, she fulfilled mass media scholar Henry Jenkins at a UCLA/USC symposium. Imagining what sort of compelling story could ignite curiosity about a topic that is often considered taboo, Heilemann set out to create such a task to get English-speaking Latinas with raised symptoms of major depression and anxiety. The theory was to help make the story accessible via a smartphone or computer because it would be convenient and private.
While Heilemann’s idea was taking form, she met the companies of the Emmy-nominated Hulu original theater series “East Los High,” who encouraged her to pursue her goal. Their use of reward videos to extend the complete story influenced Heilemann even more. Heilemann realized that for the project to be successful, the primary character in the story plot would have to be dynamic, relatable, and participating to the mark group.
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She worked with a skilled creative team that included a Latino scriptwriter and filmmaker, therapists, and Latinas who offered as consultants to create and test “Catalina: Confronting My Emotions.” More about the study was released last year. Now, researchers wanted to know what exactly made the primary character Catalina so relatable to the participants. Through qualitative research, Heilemann’s team took a closer look by examining Latinas’ perceptions of … Read more