Then, she fulfilled mass media scholar Henry Jenkins at a UCLA/USC symposium. Imagining what sort of compelling story could ignite curiosity about a topic that is often considered taboo, Heilemann set out to create such a task to get English-speaking Latinas with raised symptoms of major depression and anxiety. The theory was to help make the story accessible via a smartphone or computer because it would be convenient and private.
While Heilemann’s idea was taking form, she met the companies of the Emmy-nominated Hulu original theater series “East Los High,” who encouraged her to pursue her goal. Their use of reward videos to extend the complete story influenced Heilemann even more. Heilemann realized that for the project to be successful, the primary character in the story plot would have to be dynamic, relatable, and participating to the mark group.
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She worked with a skilled creative team that included a Latino scriptwriter and filmmaker, therapists, and Latinas who offered as consultants to create and test “Catalina: Confronting My Emotions.” More about the study was released last year. Now, researchers wanted to know what exactly made the primary character Catalina so relatable to the participants. Through qualitative research, Heilemann’s team took a closer look by examining Latinas’ perceptions of Catalina. This month in the Journal of Medical Internet Research Results of the analysis were published. The story of Catalina is told through events in her everyday life-in her own home, her neighborhood, a social situation with friends, and finally, leaving the counseling center where she received help.
A lot of work proceeded to go into developing the type. First, sketching insights gleaned from multiple earlier studies, Heilemann selected an array of various attributes and worries that Latinas discovered as important. Then, she proposed a composite sketch of Catalina that included her backstory, life circumstances, motives, and goals. Plus a basic storyline, this material was presented with to a Latino scriptwriter, who put words and scenes to build up the script collectively.
Two Latina therapists, in addition to two more who also acquired significant experience with Latina patients, critiqued the script. After production, feedback from theater tests with Latinas resulted in the ultimate edit. Most of each video was viewed by the topics and participated in the interactive features. To learn why participation was so high, the researchers interviewed the ladies one at a time. They found that the Latinas embraced Catalina as a genuine person with a past, present and future.
Her psychological vulnerability resonated with them (“that’s how Personally I think right now”). They regarded shared encounters (“I’m not the only person going right through this”). They related to Catalina’s “handle-it-and-keep-going” attitude, even if they experienced too little support themselves. Through Catalina, they thought how they could do something (“it pushed me never to wait”).